PlayUp Limited to Partner with BetSwap Limited in US market
PlayUp Limited to Partner with BetSwap Limited in US market

Sydney, Sep 6, 2022 AEST (ABN Newswire) - PlayUp Limited has entered into an agreement to launch BetSwap Limited's marketplace technology across their United States sportsbook products. This will make PlayUp one of the first US sportsbooks with the innovative technology to be made available to their customers. BetSwap is the world's most efficient, fully integrated online secondary marketplace for sportsbooks, which allows bettors to buy and sell active bets with odds that are no longer available on their sportsbook.

"It's a really unique way for our users to get social on our sportsbooks and potentially take advantage of a missed opportunity," said Chief Strategic Officer, Tony Caine. "It's something we think will add immense value to sports bettors and we're excited to be one of the earliest adopters of the technology in the United States."

Once the technology is implemented, users on the PlayUp Sportsbooks will be able to choose a bet to either buy or sell. Sellers will be able to control how much they sell their bet for and when they sell their bet, while prospective buyers can browse the marketplace to find bets with odds that are no longer offered on the sportsbook and purchase those bets. The proprietary advanced price prediction algorithm will suggest to sellers the perfect price to sell a bet at to ensure that value is maximized for both parties and the sale is quick.

"We are very excited to be partnering with PlayUp to bring our innovative solution with industry-first functionality to PlayUp's users." said Brent Winston, Co-Founder and CEO of BetSwap Limited. "It's been a pleasure working with Tony and the team to date and we're really excited for their users to have a new way to engage with their sportsbook in addition to being able to engage with one another. We can't wait to see some of the unique ways in which PlayUp will change the sports betting landscape because of the integration of our technology."

The two companies plan to launch the offering to bettors during the upcoming NFL season.

About PlayUp

PlayupPlayUp is a next generation entertainment and technology group that enriches the lives of its clients by providing an entertaining, rewarding, and responsible online betting service. At its core, PlayUp develops innovative betting technologies in-house to power its brands and deliver world-class user experiences. Its energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.
PlayUp's mission is to unify online betting into one platform inclusive of Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), iGaming, Esports and Daily Fantasy Sports (DFS) where it now hosts Australia's largest and indeed some of the world's biggest prize pools in competitive peer-to-peer online betting.
The company holds online betting licenses in multiple jurisdictions and currently operates in Australia, New Zealand, India and several regulated USA states. 


Jane Morgan
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