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PlayUp is ushering the 3 trillion dollar gambling market into the crypto world.

PLAYUP: An Incentivised, Blockchain Enabled Sports EcoSystem
PLAYUP: An Incentivised, Blockchain Enabled Sports EcoSystem
Sydney, April 6, 2018 AEST (ABN Newswire) - PlayUp is not a concept, it is an existing global fantasy sports and licensed online betting platform enjoyed by over 400,000 users and on track to generate $200 Million in turnover this year, and we have just begun! PlayUp is set to disrupt and lead a new revolution in online gambling via the introduction of the PlayChip.

What is the PlayChip?

The PlayChip is an ERC20 token, which will provide a truly global, frictionless payment and reward system. The PlayChip, built on the Ethereum blockchain will decentralise our community, kickstart network effects, incentivise members and provide fast liquidity.

By transitioning to the PlayChip, we can immediately open up our platform to players from over 68 countries who are using our product on a daily basis and will provide them a system to realise the value of their wins. This will rapidly increase appeal, user demand and in turn increase the value of the PlayChip.

The PlayUp Ecosystem

PlayUp has implemented a business model based on "freemium" to "premium" transition. Free PlayChips are distributed to our users in a process we call activity based 'mining' i.e. the PlayChips we give to users are paid for by advertising on our free to play platform. This gives us the ability to build a huge global audience quickly as there is no barrier to entry. All users are given a free crypto enabled PlayChip wallet when they join and are incentivised to grow the network by referring friends and completing other activities that grow our user base, resulting in rapid growth and higher demand - all at a low cost to PlayUp.

As we build our sports loving community, PlayUp can transition them to our paid products such as our Licensed Fantasy Sports, Betting and Gaming platforms, in a frictionless way utilising the PlayChip wallet.

PlayChip Wallet (free)

- Free to all users

- Global coverage

- Frictionless usage within ecosystem

- Supports all major crypto deposits and withdrawals

- Added activity based 'mining'

Draftstars (paid)

- Frictionless transition from free to paid via PlayChip wallet and integrated marketing

- Active in multiple territories via existing licenses

- Global rollout with additional licenses (in progress)

PlayUp (free)

- No barrier to entry

- Global coverage

- Free coins are awarded through activity based 'mining'

- Promoted by Influencers and Ambassadors (e.g. Brett Lee, Barry Hall and Wendell Sailor)

- Low cost user acquisition

PlayUp Bet & Casino (paid)

- Frictionless transition to other paid products via PlayChip wallet and integrated marketing

- Active in multiple territories via existing license *

- Global rollout with additional licenses (in progress)

Initial Coin Offering:

PRIVATE SEED: FEBRUARY (SOLD)
PUBLIC SEED: MARCH 2018 (AVAILABLE NOW)
PRE ICO: APRIL 2018
ICO: MAY 2018
LISTING: JUNE 2018

To download the PlayChip ICO Registration paper, please visit:
http://abnnewswire.net/lnk/I53H8T37


About PlayUp

PlayUp is a fully operational Fantasy Sports, Sports Betting and Online Gaming Platform. PlayUp currently has approximately 400,000 registered users and is represented by global sporting icons such as Brett Lee, who has amassed a social network of over 4 million sports fans.

PlayUp currently employs 27 fulltime employees with offices in Sydney (HQ), Melbourne, Darwin and Hong Kong. PlayUp Interactive Pty Ltd, a wholly owned subsidiary of PlayUp Limited is a licensed gambling operator in Australia.

PlayUp will deliver the worlds first fully-integrated, blockchain enabled global fantasy sports, online sports betting and gaming ecosystem. Underpinning its ecosystem, is the PlayChip Utility Token – a crypto-currency built on the Ethereum blockchain, specifically designed for use as a universal payment and rewards system for the online gaming industry.

The PlayChip will form the foundation to facilitate the decentralisation of the PlayUp platform and allow sports fans to connect, compete and collect, irrespective of their location.

* As announced on 09 April 2018, PlayUp has agreed to merge with Mission NewEnergy Limited (ASX:MBT, OTCMKTS:MNELF), subject to the approval of the ASX and NASDAQ and regulatory approval requirement, upon the completion of the merger it is anticipated that the company's securities will seek to re-comply with both ASX and NASDAQ listing rules resulting in the trading of shares on the NASDAQ stock exchange and the ASX.

* PlayUp Australia Pty Limited is a subsidiary of PlayUp's international entity.

   




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