PlayUp is a next generation entertainment and technology group that enriches the lives of its clients by providing an entertaining, rewarding, and responsible online betting service. At its core, PlayUp develops innovative betting technologies in-house to power its brands and deliver world-class user experiences. Its energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.
PlayUp's mission is to unify online betting into one platform inclusive of Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), iGaming, Esports and Daily Fantasy Sports (DFS) where it now hosts Australia's largest and indeed some of the world's biggest prize pools in competitive peer-to-peer online betting.
The company holds online betting licenses in multiple jurisdictions and currently operates in Australia, New Zealand, India and several regulated USA states.
PlayUp
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Furthering its strategic growth plan for the U.S. market, PlayUp announced a trio of market access deals it has completed with Caesars Entertainment in which the company will be able to offer sports betting in Indiana and Iowa, along with iGaming in New Jersey pending regulatory approval.
PlayUp Limited is pleased to announce it has successfully completed a significantly over subscribed private capital raising of A$12.5 million ("Capital Raising").
Premium entertainment and technology group, PlayUp Ltd., today announced the purchase of Australia's leading fan and athlete media platforms, The Roar and AthletesVoice.
The New Jersey Devils and Prudential Center have today announced a multi-year agreement, with PlayUp, a premium Australian-owned online betting entertainment and technology group. PlayUp will become the presenting partner of the Devils newly redesigned PlayUp Studio, the team's Season Preview Show, as well as the Pre-Game Live Show prior to all Devils home games.
PlayUp, the Premium Online Betting & Entertainment Company that provides online Sports Betting, Horse Racing and Daily Fantasy Sports in Australia, New Zealand and India, has expanded its footprint across the US by acquiring a betting license in New Jersey.
Draftstars, Australia's No.1 Daily Fantasy Sports (DFS) platform, owned by PlayUp Limited, will be offering over $1 million in prize pools for the BBL, including a $40,000 prize pool in the first match!
Mr Drazin was recently appointed to the Board and will work directly with PlayUp CEO-USA Dr. Laila Mintas. Together they will help drive the USA business and support the company with its global growth strategy.
PlayUp, the Australian owned Betting Operator, has today announced the completion of a $25,000,000 capital raise through a non-renounceable entitlement offer.
Within a year of acquiring Draftstars from CrownBet, PlayUp Limited has continued its trend of offering record-breaking prize pools as Australia's official number one Daily Fantasy Sport Provider.
PlayUp Ltd has paid in full $6 million for the acquisition of the TopBetta Pty Ltd including TopBetta and MadBookie brands.
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