Invigor Enhances Mobile Engagement with Sprooki
Sydney, July 14, 2016 AEST (ABN Newswire) - Invigor Group Limited (
ASX:IVO) ("Invigor") is pleased to advise it has partnered with Sprooki, a leading shopper engagement platform with an international footprint that provides retailers with a seamless way to engage today's connected, mobilised shoppers.
The partnership will see Sprooki's unique shopper engagement and commerce platform integrated with Invigor's Insights Visitor solution to enable rich "mobile-first" functionality such as location-targeted messaging, mobile vouchers, card-less loyalty and rewards, predictive product recommendations and wayfinding to be delivered to WiFi users and shoppers at the most relevant time during their visit.
Combining the Sprooki offering with Invigor's WiFi Analytics and Engagement solution (Insights Visitor) will enable venue owners such as shopping centres, sports stadiums and transport hubs to better monetise their WiFi assets while attracting and retaining more customers. It also provides a powerful incentive for consumer's to join the WiFi network and receive valuable retail content such as targeted offers and rewards.
Invigor's CEO, Gary Cohen said that "This is a very exciting partnership which enables our Insights Visitor solution to provide more targeted, relevant interactions with consumers that have proven to result in higher response rates and sales conversations. The partnership also opens up new sales prospects within the Asia Pacific region and we look forward to updating the market with further news in this regard in due course".
Sprooki Executive Director, Claire Mula said "This is an exciting partnership for both Sprooki and Invigor. The unique insights captured by the Invigor platform from visitors inside the four walls of the venue are an ideal complement to Sprooki's award winning mobile-first engagement and commerce solution that enables retailers to deliver targeted, personalised retail content to their customers at the most relevant moment in their shopping journey. We are delighted to work with Invigor to introduce Sprooki's functionality to their established Australian customer base, including venues, retailers and transport spaces, as well as offering Invigor Insights Visitor to Sprooki's customer footprint in Asia."
About Sprooki Pte Ltd.
Sprooki offers an award winning shopper engagement and commerce platform to help retail enterprises and brands engage with today's connected shoppers.
Today's connected shoppers use a mix of both physical and digital channels to browse and buy. While the overwhelming majority of retail purchases take place inside physical stores, Sprooki's engagement and commerce platform helps retailers to address the growing influence of mobile on both instore and digital sales.
Sprooki's data-driven software allows retail brands to win more customers when and where they choose to shop by capturing data and provide shoppers with more personalised, mobile-first retail content at the most relevant moment in their shopping journey.
Based in Singapore, with offices, customers and partners across Asia-Pacific, Sprooki's mission is to help retailers and shoppers to engage with each other in more intelligent, relevant and mobile-first ways.
About Invigor Group Ltd
Invigor Group (ASX:IVO) uses its complementary suite of big data products to source, aggregate, analyse and publish content for the benefit of businesses and consumers.
Today its interconnected data sets enable enterprise clients including retailers, brands, shopping centres and government bodies to identify and better understand competitors, consumers, markets and demographics while providing the consumer with the best value-for-money.
Using its current products and a pipeline of additional offerings Invigor will have the ability to provide an end-to-end solution spanning sales, product management, business intelligence, marketing, advertising, content creation and distribution, while monetising each step of the process.
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