Letter to shareholders and Notice of Meeting/Proxy Form
Sydney, June 4, 2015 AEST (ABN Newswire) - Invigor Group Ltd (
ASX:IVO) is pleased to detail to you an exciting phase in the Company's progress. This month we are launching our first consumer facing product SHOPPING NINJA.
Shopping Ninja is Australia's first independent price comparison browser extension and mobile application (available for Android on Google Play and soon to be available on the iOS App Store). It provides consumers with real time price comparisons for products across the consumer electronics, whitegoods and alcoholic beverage categories with more to be added moving forward. We already cover over 100,000 products from all the major retailers and brands including TVs, cameras, computers, fridges and freezers, washing machines, vacuum cleaners, dishwashers, mobile phones and tablets as well as wine, beer, spirits, whisky and champagne. We will soon introduce the new segment of Health and Beauty which will include cosmetics, toiletries, vitamins and supplements. These and other products in this market are particularly well suited to online shopping.
We are undertaking a robust marketing and communications program to promote Shopping Ninja. It includes our investment with Australian Traffic Network (ATN) to promote Shopping Ninja during prime time across all major metropolitan and regional TV and radio channels. ATN's platform reaches over 12 million radio listeners and well over 5 million TV viewers nationally on a weekly basis. We will create further awareness through a public relations program as well as a comprehensive digital marketing campaign.
The objective is firstly to create awareness and drive consumers to download the browser extension and install the application to their mobile device, before further encouraging users to conduct their usual online shopping with any of the major retailers we cover. We anticipate engaging both traditional online shoppers as well as new segments of shoppers who will find this tool an easy, trusted and automated way to price compare online and achieve great savings.
We encourage you to see for yourself how easy it is and to download the extension and application. Please go to:
http://www.shoppingninja.com.au
About Invigor Group Ltd
Invigor Group (ASX:IVO) uses its complementary suite of big data products to source, aggregate, analyse and publish content for the benefit of businesses and consumers.
Today its interconnected data sets enable enterprise clients including retailers, brands, shopping centres and government bodies to identify and better understand competitors, consumers, markets and demographics while providing the consumer with the best value-for-money.
Using its current products and a pipeline of additional offerings Invigor will have the ability to provide an end-to-end solution spanning sales, product management, business intelligence, marketing, advertising, content creation and distribution, while monetising each step of the process.
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