Advertising Agreement for Shopping Ninja
Sydney, April 22, 2015 AEST (ABN Newswire) - Invigor Group Limited (
ASX:IVO) ("Invigor") is pleased to announce an advertising arrangement with The Australia Traffic Network Pty Limited ("ATN") to promote Shopping Ninja, Invigor's recently launched independent real time, consumer price comparison browser plug in.
- Invigor to receive advertising to value of $6.0 million over 3 years from Australian Traffic Network
- Advertising to promote Shopping Ninja on prime time TV and Radio across Australia
- ATN to benefit by sharing revenue from growth of Shopping Ninja
Under the arrangement, ATN will provide $2.0 million per year in advertising for Shopping Ninja over 3 years. In return Invigor will pay ATN a percentage of revenues generated from Shopping Ninja.
ATN is Australia's leading media provider of traffic information and is the largest media network by reach in Australia. ATN's platform reaches over 12 million radio listeners and well over 5 million TV viewers nationally on a weekly basis. ATN provides up to date traffic intelligence through radio, TV and online in Australia. In addition to this service, ATN integrates advertising messages into its reports, reaching a large percentage of an advertiser's potential market.
Mr Gary Cohen, Executive Chairman, said: "Online shopping is becoming ubiquitous with sales in Australia expected to reach $26.9 billion by 2016. Shopping Ninja is an entirely consumer focused tool, not a shopping portal, discreetly notifying shoppers when and where the product they are browsing for is available at a lower price. The opportunity to promote Shopping Ninja through ATN will deliver the message about its benefits for online shopping to a large percentage of the Australian population."
About Invigor Group Ltd
Invigor Group (ASX:IVO) uses its complementary suite of big data products to source, aggregate, analyse and publish content for the benefit of businesses and consumers.
Today its interconnected data sets enable enterprise clients including retailers, brands, shopping centres and government bodies to identify and better understand competitors, consumers, markets and demographics while providing the consumer with the best value-for-money.
Using its current products and a pipeline of additional offerings Invigor will have the ability to provide an end-to-end solution spanning sales, product management, business intelligence, marketing, advertising, content creation and distribution, while monetising each step of the process.
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