Zhongpin Inc. (NASDAQ:HOGS) Retains Christensen Investor Relations

Beijing, July 24, 2009 AEST (ABN Newswire) - Zhongpin Inc. ("Zhongpin", NASDAQ:HOGS), a leading meat and food processing company in the People's Republic of China, today announced that it has engaged Christensen investor relations to facilitate and help execute its investor and media relations program. Christensen assists companies in achieving fair valuations and strengthening their recognition and investor understanding within the global investment market.

Mr. Xianfu Zhu, Chairman and CEO of Zhongpin, said, "We are very pleased to select Christensen and are looking forward to their help in gaining greater recognition and understanding of Zhongpin with investors and in achieving a fair value in the stock market.

"With Christensen's extensive global investor relations expertise and understanding of many industries, we are confident that Christensen will help position Zhongpin with an expanded and improved investor and media relations program that will help us achieve our long-term company goals. Retaining Christensen reinforces Zhongpin's commitment to maximizing its value for shareholders."

About Christensen

Christensen is a capital markets advisory firm that assists companies in achieving fair valuation for their stock by creating high recognition, understanding, and interest within the global investment community.

Christensen, in business for more than 26 years, provides its clients with a custom investor relations and media relations strategies, programs, and solutions designed to fit each client's individual needs according to their industry, the maturity of their investor relations and media relations activities, and their capital market aspirations. Christensen serves clients that range from pre-IPO businesses to multinational mega-cap companies.

Dedicated to building relationships through results, Christensen partners with clients to help create value in the global capital markets while providing them freedom to focus on their operating and financial success. Christensen has offices in New York, Beijing, Hong Kong, Shanghai, Scottsdale, Montreal, and Mumbai.

More information can be found at http://www.christensenir.com

Safe harbor statement under The Private Securities Litigation Reform Act of 1995
Certain statements in this news release are forward-looking statements made under the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements include, without limitation, statements regarding Zhongpin's ability to build and commence the new production facilities according to the timeline described, any effect of the A(H1N1) virus on its market or sales, expectations of future consumer demand, the ability to prepare Zhongpin for growth, predictions and guidance relating to the Zhongpin's future financial performance, and other subjects.

Zhongpin has based its forward-looking statements largely on its current expectations and projections about future events and trends that it believes may affect its business strategy, results of operations, financial condition, and financing needs. These projections involve risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, which may include, but are not limited to, such factors as unanticipated changes in product demand, interruptions in the supply of live pigs and or raw pork, downturns in the Chinese economy, delivery delays, freezer facility malfunctions, poor performance of the retail distribution network, changes in applicable regulations, and other information detailed from time to time in the Zhongpin's filings with the United States Securities and Exchange Commission. You are urged to consider these factors carefully in evaluating our forward-looking statements and are cautioned not to place undue reliance on those forward-looking statements, which are qualified in their entirety by this cautionary statement.

All information provided in this news release is as of the date of the release, and Zhongpin does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required by law.

Contact

Zhongpin Inc. Mr. Sterling Song (English and Chinese) Investor Relations Manager Telephone +86 10 8286 1788 ext 101 in Beijing ir@zhongpin.com Mr. Warren (Feng) Wang (English and Chinese) Chief Financial Officer Telephone +86 10 8286 1788 in Beijing ir@zhongpin.com Christensen Mr. Yuanyuan Chen (English and Chinese) Telephone +86 10 5971 2001 in Beijing Mobile +86 139 2337 7882 in Beijing ychen@christensenir.com Mr. Tom Myers (English) Mobile +86 139 1141 3520 in Beijing tmyers@christensenir.com Ms. Kathy Li (English and Chinese) Telephone +1 212 618 1978 in New York kli@christensenir.com