SAP AG Stock Market Press Releases and Company Profile

View in Other Languages SAP中国 (NYSE:SAP) 启动“清晰新世界”战略计划 SAP China (NYSE:SAP) '클리어 뉴 월드(Clear New World)' 전략 캠페인 착수 SAP China (NYSE:SAP) Launches 'Clear New World' Strategic Initiative SAP China (NYSE:SAP) が立ち上げる「 Clear New World 」戦略取組み SAP中國(NYSE:SAP)啟動“清晰新世界”戰略計劃 
Mark Gibbs - President, SAP North Asia
Mark Gibbs - President, SAP North Asia

Singapore, May 22, 2009 AEST (ABN Newswire) - SAP China launches its 'Clear New World' strategic initiative - beginning a series of activities to help Best-Run Businesses in China see clearly, think clearly and act clearly in order to thrive in the current market conditions.

Mark Gibbs, President, SAP North Asia, pointed out that businesses in China have encountered a new reality of unprecedented risk and volatility in the past year, and need to have visibility into every aspect of their business network to act effectively and decisively.

"They need 'clarity' to refocus their business strategies and streamline operations. In other words, to win in the New Reality, China's Best-Run Businesses must become 'Clear Enteprises'," he said.

He also explained how information technology can provide executives with a clear view and greater insight into their businesses. To this end, SAP China showcased an ecosystem that offers an unrivalled portfolio of software and services that help Customers close the gap between strategy and execution, thus enabling them to become 'Clear Enterprises'.

Recent SAP initiatives to help drive 'clarity' include: making pricing transparent to Customers through an agreement with SAP's user groups to deliver on specific key performance indicators before adjusting pricing for its Enterprise Support services; and the launch of several new solutions including SAP BusinessObjects Explorer(1), which enables Customers to navigate mountains of business data at the 'speed of thought'; SAP Business Suite 7, SAP's next-generation software suite enabled by SOA; as well as a package of solutions to help businesses improve sustainability.

To drive awareness of the 'Clear New World' strategic initiative in China, SAP China has launched a nationwide, integrated marketing campaign based on the 'Clear New World' theme to reach out to Customers, partners and others in the SAP ecosystem. This was successfully pre-tested with SAP China prospects, clients and market influencers to ensure the relevance of the concepts and messages for the China market.

For more details, go to our new website(2) devoted to the 'Clear New World' strategic initiative in China.
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Notes:
(1) SAP BusinessObjects Explorer
http://www.sap.com/asia/about/press/press.epx?pressid=11320

(2) Clear New World strategic initiative in China
http://www.clearnewworld.cn/

Full Release
http://www.sap.com/asia/about/press/press.epx?pressid=11370

Contact

For more information, press only:
Lynn Ong
SAP Asia Pacific Japan
TEL: +65-6768-6439
Email: lynn.ong@sap.com, GMT +8

Echo Su
SAP China
TEL: +86-10-6589-8283
Email: echo.su@sap.com, GMT +8


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