Sydney, Nov 12, 2008 AEST (ABN Newswire) - IBA Health Group Limited (ASX:IBA)(PINK:IBATF) - Australia's largest listed health information technology company, today releases an opening brief on the LORENZO launch, an Interview with Executive Chairman and CEO Gary Cohen.

Please click here to see the briefing

http://abnnewswire.net/lnk/WEI1RBB6

A short excerpt of the full open briefing is included below:

corporatefile_com_au

IBA Health Group Limited yesterday launched its LORENZO product in Sydney. What's the target market for this product and what are the opportunities for it in the Asia-Pacific region?

Executive Chairman & CEO Gary Cohen

LORENZO is a unique solution that will revolutionise the way healthcare is delivered. Our target market is any organisation providing healthcare services, whether acute hospitals, GP organisations, or community clinics. Because LORENZO is highly scalable it can work in the smallest clinic or across an entire country, as is the case in the UK where we're planning on servicing over 30 million patient records under the National Programme for IT (NPfIT). Most developed economies today are looking for ways to support the safer delivery of healthcare and at the same time manage the growing complexities and costs of healthcare delivery. The introduction of an electronic patient record is something that's being looked at in Australia, and LORENZO could be the platform solution to link this country's healthcare providers and hospitals.

corporatefile_com_au

You've stated that LORENZO "breaks down barriers to critical clinical information, helping healthcare professionals to make faster, informed decisions." Where are the current barriers to the flow of clinical information and how does LORENZO address these?

Executive Chairman & CEO Gary Cohen

Most hospitals today have systems that aren't able to share information outside the four walls of the hospital. Further, most don't have the clinical information systems to enable better and safer patient care. At the same time, many existing systems can't accommodate the variety and complexity of the different work practices employed by different departments and specialties. The silo nature of healthcare delivery is a major barrier to improving the quality of care.

There's a growing need for systems to integrate and enable connectivity across the different care settings but with most records saved in silos that don't share a common system, replacement and starting again is very costly and involves the loss of intellectual property (IP) built up over many years.

Because LORENZO is a service oriented solution, it's designed to allow users to retain their existing investments and their existing IP. LORENZO incorporates clinical knowledge in thousands of modules which means it's highly configurable and highly adaptable to many different types of clinical services. The modules can also be installed progressively. This means that LORENZO will be very affordable to implement and use and will at the same time give clinicians the tools to deliver safer and higher quality care.

LORENZO is designed to make relevant patient information available in a secure manner to those who need to have access to it. LORENZO's ability to make the health record available across all boundaries is a major breakthrough in the delivery of care. Such access is today quite commonplace in other industries such as finance and telecommunications but it's revolutionary to the healthcare industry.

Contact

Gary Cohen
Executive Chairman & CEO
IBA Health Group Limited
Phone: +61 2 8251 6700
Email: gary.cohen@ibahealth.com

Media
Martin Deda
Group Finance Director
IBA Health Group Limited
Phone: +61 2 8251 6700
Email: martin.deda@ibahealth.com


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