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Sharing a vision of a world with zero stigma, zero shame, and zero silence equals zero suicides
If it takes an Aussie to wake up these Europeans to the importance of mental health, then so be it.”
SYDNEY , N.S.W, AUSTRALIA, September 10, 2024 /EINPresswire.com/ -- The Mental Health Association (TMHA), a non-profit organization dedicated to promoting mental health awareness, today unveiled its global campaign, Coffee Foundation. This initiative aims to destigmatize mental illness and create a world with zero stigma, zero shame, zero silence, and zero suicides.— Damien O'Brien
Launched under the bold slogan, “Call Us Crazy,” Coffee Foundation encourages people to “TAKE FIVE” and engage in conversations about mental health. By making these discussions as natural, comfortable, and enjoyable as a coffee break, the campaign seeks to empower individuals to confront and combat the stigma surrounding mental health.
Mental health issues are now more critical than ever, particularly among young people, who face a higher risk of suicide. The campaign aligns with World Suicide Prevention Day, observed globally on September 10, 2024.
Australian Damien O’Brien, founder of TMHA, commented, “As human beings, we thrive on social connections. Coffee Foundation provides a platform—or a Trojan horse—for starting a conversation over coffee that can significantly support mental well-being. You don’t need to be an expert to make a difference.”
O’Brien added, This is not just a campaign; it’s more than a brand—it’s a movement. We believe that by creating our own brand, we maintain our authentic values and change the communication culture around mental health, which is crucial in preventing suicide.”
In Switzerland, renowned for its perfectionism, mental health remains a taboo subject. According to O’Brien, there is a strong reluctance in the country to openly address mental health issues. It is difficult for organizations, including the government, to deal with the mental health crisis, especially the topic of youth suicide.
“Australia is light years ahead when it comes to discussing mental health—it’s a total taboo here—while much of Europe remains in a stage of self-denial. In many ways, Australians are leading the charge in raising mental health awareness and are often ahead of the game.”
He added, “Coffee Foundation aims to break down barriers to open dialogue and awareness, paving the way for a more understanding and empathetic approach to mental health and mental illness globally, reducing the stigma and cultural barriers that prevent people from seeking help.”
For more information, visit https://www.coffeefoundation.com & https://www.thementalhealthassociation.org
For media inquiries, please contact:
Damien O’Brien
hello@coffeefoundation.com
Let me know if you need more edits or adjustments!
Damien O'Brien
THE MENTAL HEALTH ASSOCIATION
hello@coffeefoundation.com
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