Australia Period Care
Australia Period Care
The period underwear segment is estimated to witness the fastest growth, registering a CAGR of 7.4% during the forecast period.
WILMINGTON, NEW CASTLE, DELAWARE 19801 USA, UNITED STATES, March 26, 2024 /EINPresswire.com/ -- According to a new report, According to a new report, Australia Period Care Market by Product Type, Distribution Channel: Opportunity Analysis and Industry Forecast, 2021-2030. The report provides a detailed analysis of the top investment pockets, top winning strategies, drivers & opportunities, market size & estimations, competitive landscape, and changing market trends. The Australia period care market was valued at $630.0 million in 2020, and is projected reach $1,028.7 million by 2030, registering a CAGR of 5.3% from 2021 to 2030.
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Increase in focus on product innovations and surge in emphasis on tampons made of organic and biodegradable materials are the factors expected to fuel the growth of the period care market in Australia. The reusable period care products have gained traction in the past few years. There are many people who cannot afford the costs of buying menstruation care products regularly.
The period care market in Australia has experienced notable growth in recent years, driven by increasing awareness of feminine hygiene and greater availability of sanitary pads. Despite lingering social taboos surrounding menstrual hygiene in certain regions, government-led initiatives promoting personal hygiene have spurred demand for period care products nationwide. This heightened interest among women has also extended to alternative products such as panty liners and period underwear, reflecting a growing preference for innovative, reusable, and environmentally friendly options.
Concerns regarding the health and environmental impacts of traditional menstrual products have prompted a shift towards eco-friendly and biodegradable alternatives. Menstrual cups, reusable pads, and sanitary underwear have emerged as popular choices among women seeking sustainable and safe options. Furthermore, market growth is fueled by ongoing product innovation efforts by manufacturers, who continually strive to meet the evolving needs and preferences of consumers.
The adoption of reusable menstruation care products is on an increase owing to the rise in emphasis on the sustainable products. Most of the disposable period care products are made using plastic, which is non-biodegradable and they harm the environment. Disposable sanitary pads are one of the highest waste generators in Australia.
The Australia period care market is segmented on the basis of product type and distribution channel. By product type, the market is categorized into sanitary pads, tampons, panty liners & shields, period underwear, and menstrual cups. Sanitary pads are the most commonly used feminine hygiene products and are expected to grow at significant rate owing to increase in demand, rise in awareness, and increased government initiatives regarding menstruation care. By distribution channel, the market is divided into discount department store, department store, grocery store, pure play online, dollar stores, specialty/independent store, retail pharmacy, brick mortar online, and convenience store.
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Sanitary pads, tampons, panty liners, menstrual cups, and period underwear are considered as the menstrual care or period care products. These products help absorb the menstrual fluid. Sanitary pads are the most commonly used menstrual care products among all types of period care products due to its higher penetration in Australia. Moreover, increase in number of working women in Australia has fuelled the growth of the market. Increased government initiatives to spread awareness regarding period care boosts the growth of the Australia period care market. The Sustainable Period Project is an initiative in Australia that helps in educating the Australian women regarding the reusable and sustainable period care options.
The key market players profiled in this report include Unicharm Corporation, Kimberly-Clark Corporation, Procter & Gamble Co., Edgewell Personal Care Company, Knicked, Wunderthings, Modibodi, Love Luna, Juju, and Bonds. The industry is robust in nature with the presence of several large players.
๐๐ฑ๐ฉ๐๐ง๐ฌ๐ข๐จ๐ง ๐๐ง๐ ๐๐ซ๐จ๐ฌ๐ฉ๐๐๐ญ๐ฌ ๐ข๐ง ๐ญ๐ก๐ ๐๐๐ซ๐ข๐จ๐ ๐๐๐ซ๐ ๐ข๐ง ๐๐ฎ๐ฌ๐ญ๐ซ๐๐ฅ๐ข๐:
๐๐ซ๐จ๐๐ฎ๐๐ญ ๐๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐จ๐ง ๐๐ง๐ ๐๐ข๐ฏ๐๐ซ๐ฌ๐ข๐ญ๐ฒ: The period care market in Australia has seen a surge in innovative products beyond traditional disposable pads and tampons. Menstrual cups, reusable cloth pads, period underwear, and organic disposable products have gained popularity, offering consumers a wider range of options to choose from based on their preferences and needs.
๐ ๐จ๐๐ฎ๐ฌ ๐จ๐ง ๐๐ฎ๐ฌ๐ญ๐๐ข๐ง๐๐๐ข๐ฅ๐ข๐ญ๐ฒ: There's a growing emphasis on sustainability within the period care industry, with more consumers opting for eco-friendly and reusable alternatives to reduce environmental impact. This shift aligns with broader trends toward sustainability and conscious consumerism, driving demand for products that are not only effective but also environmentally responsible.
๐๐๐ฏ๐จ๐๐๐๐ฒ ๐๐ง๐ ๐๐ฐ๐๐ซ๐๐ง๐๐ฌ๐ฌ: Organizations and activists in Australia have been working tirelessly to raise awareness about menstrual health and advocate for menstrual equity. Initiatives such as campaigns to end period poverty, promote menstrual education in schools, and advocate for access to affordable and safe period products have gained momentum, contributing to a more informed and supportive environment for menstruators.
๐๐จ๐ฅ๐ข๐๐ฒ ๐๐ก๐๐ง๐ ๐๐ฌ: There have been efforts to address period poverty and improve access to period products through policy changes at various levels of government. Some Australian states have implemented initiatives to provide free menstrual products in schools, workplaces, and public facilities, aiming to ensure that menstruators have equitable access to essential period care resources.
๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ฅ๐๐ญ๐๐จ๐ซ๐ฆ๐ฌ ๐๐ง๐ ๐๐๐ฎ๐๐๐ญ๐ข๐จ๐ง: The proliferation of digital platforms and social media has facilitated greater access to menstrual health information and resources. Online platforms, apps, and social media campaigns play a crucial role in destigmatizing menstruation, providing educational content, and fostering supportive communities where individuals can share experiences and seek advice related to period care.
๐๐๐ฒ ๐๐๐ง๐๐๐ข๐ญ๐ฌ ๐ ๐จ๐ซ ๐๐ญ๐๐ค๐๐ก๐จ๐ฅ๐๐๐ซ๐ฌ:
โ The report provides an extensive analysis of the current & emerging trends and opportunities in the Australia period care market.
โ It provides detailed qualitative and quantitative analyses of current trends and future estimations, which help understand the prevailing market opportunities.
โ A comprehensive analysis of factors that drive and restrict the growth of the Australia period care market is highlighted in the study.
โ An extensive analysis of the Australia period care market is conducted by following key product positioning and monitoring the top competitors within the market framework.
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๐๐๐๐ฌ๐จ๐ง๐ฌ ๐ญ๐จ ๐๐ฎ๐ฒ ๐๐ฎ๐ฌ๐ญ๐ซ๐๐ฅ๐ข๐ ๐๐๐ซ๐ข๐จ๐ ๐๐๐ซ๐ ๐๐๐ซ๐ค๐๐ญ ๐๐๐ฉ๐จ๐ซ๐ญ:
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