Livewire to Team Up with the NFL to Launch ‘NFL Race to the End Zone’
Livewire, the global leader in gaming marketing, today announced a strategic multi-year partnership with the National Football League. As part of the collaboration, the two will launch NFL Race to the End Zone—a first-of-its-kind sports docuseries blending NFL fandom with creator-led gaming culture set to debut during the 2025 NFL season.









