Appoints HPA Sales & Marketing Manager (China)
Perth, Jan 14, 2016 AEST (ABN Newswire) - Altech Chemicals Ltd (
ASX:ATC) is pleased to announce the appointment of Mr Martin Ma as the Company's sales and marketing manager (China). This key appointment marks an important step as the Company progresses its marketing strategy for the high purity alumina (HPA) project specifically for the Asia Pacific region. This appointment follows the previous announcement regarding Altech's sales and distribution agreement with Mitsubishi Corporation on 24 September 2015. The agreement appoints Mitsubishi as the exclusive seller and distributor of Altech's final HPA product to the Japanese market.
Mr Ma is highly experienced in sales management of high purity feedstock materials to Chinese industries such as the lithium battery and electrical vehicle industries. Mr Ma is a chemistry engineering graduate from the Henan University Chemistry Institute in China. His background in lithium battery separators and electrolyte technology, which are fast-growing markets for HPA, will be invaluable for the Company's future HPA sales and distribution.
HPA is used in the coatings of battery separators to increase discharge rates; lower self-discharge; and lengthen life cycles. With the projected growth of electric vehicles in China, HPA use in this application is expected to be strong.
Mr Ma was previously sales and marketing manager for Galaxy Lithium and was involved in the establishment of the lithium carbonate market in north and central China. Some of Mr Ma's noteworthy positions include senior sales manager (Boston Power China Company Ltd); sales supervisor (Sony China Company Ltd); sales manager (Huanyu Power Company Limited).
Altech managing director, Mr Iggy Tan said "Mr Ma's appointment is another key step in the sales and marketing strategy for the Asia Pacific region. Mr Ma's role will involve the development of our HPA business in China and to establish off-take agreements. Altech continues to build a strong and experienced management team in preparation for its emergence as a significant producer of high purity alumina" he said.
About Altech Batteries Ltd
Altech Batteries Limited (ASX:ATC) (FRA:A3Y) is a specialty battery technology company that has a joint venture agreement with world leading German battery institute Fraunhofer IKTS ("Fraunhofer") to commercialise the revolutionary CERENERGY(R) Sodium Alumina Solid State (SAS) Battery. CERENERGY(R) batteries are the game-changing alternative to lithium-ion batteries. CERENERGY(R) batteries are fire and explosion-proof; have a life span of more than 15 years and operate in extreme cold and desert climates. The battery technology uses table salt and is lithium-free; cobalt-free; graphite-free; and copper-free, eliminating exposure to critical metal price rises and supply chain concerns.
The joint venture is commercialising its CERENERGY(R) battery, with plans to construct a 100MWh production facility on Altech's land in Saxony, Germany. The facility intends to produce CERENERGY(R) battery modules to provide grid storage solutions to the market.
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