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Heineken International (AMS:HEIA) Amsterdam, 29 October 2008 - Heineken International today announced its worldwide promotional campaign for the James Bond film, "Quantum of Solace", which today celebrates its worldwide premiere in London. This is the fifth consecutive Bond film with which Heineken has partnered.
Through Heineken's partnership with Eon and Columbia Pictures, the commercial includes actual Bond film sets and scenes from the film, including a scene with Daniel Craig as James Bond."
Heineken worked closely with photographer, Gregg Williams, and the "Quantum of Solace" make-up artists, stylists, costume and production departments, to ensure the campaign remained true and authentic to the world of James Bond.
The integrated campaign utilises TV, Internet and cinema, print and outdoor advertising along with consumer competitions to win exclusive James Bond merchandise and on- and off premise promotions. The campaign is activated by Heineken in more than 40 markets and is 'live' from October 2008 to the end of January 2009.
