Essentially Group Limited (LON:ESN) Acquisition

Essentially Group Limited (LON:ESN) For Immediate Release 2 September 2008








                      Essentially Group Limited
                  ("Essentially" or the "Company")


ACQUISITION OF SPORTS BUSINESS CONSULTANTCY ARUNDEL PROMOTIONS LIMTED

Essentially Group  Limited ("Essentially"  or the  "Group"), the  AIM
listed  full  service   sports  marketing,   media,  management   and
professional services  Group, today  announces that  it has  acquired
Arundel Promotions Limited  ("Arundel"), one of  the leading  cricket
and football sports' personality  and event management businesses  in
the UK.

About Arundel
Established in  2004  by  Alec Stewart  OBE,  England's  most  capped
cricketer, and Alan Smith, a highly respected former football manager
and coach,  Arundel provides  management services  to leading  sports
personalities, predominantly in the sports of cricket and  football.
Cricket clients of Arundel include Paul Collingwood MBE (England  and
Durham), Ian Bell (MBE England  and Warwickshire), Ashley Giles  (MBE
England and  Warwickshire),  Matt  Prior (England  and  Sussex),  and
Sajjid Mahmood  (England and  Surrey).  Football clients  of  Arundel
include   Gareth   Southgate   (ex-England   and   now   manager   of
Middlesborough FC),  Chris Coleman  (ex-Wales, ex-Fulham  FC and  now
Coventry City FC  manager) and John  Salako (ex-England and  Charlton
FC).

Reason and Consideration for the Acquisition
Arundel is one  of the  leading sports consultancies  in cricket  and
football and compliments Essentially's existing high profile  cricket
management business,  which includes  clients such  as Graham  Smith,
Mark Boucher and  Jacques Kallis  (all South  Africa), Ricky  Ponting
(Australia), Justin Langer (Australia), Chaminda Vaas (West  Indies),
Dimitri Mascarenhas  (England), Liam  Plunkett (England)  and  Daniel
Vittori (New Zealand).   Alec Stewart's  stature in  cricket and  the
quality of  Arundel's client  list  will combine  with  Essentially's
global network and client  services to increase Essentially's  market
leading position in cricket, a sport which has developed rapidly into
a  highly   commercial  international   business  through   successes
including the development of the IPL league in India and the Stanford
Twenty20 competition.   In addition,  the involvement  of Alan  Smith
provides Essentially  with a  platform  in association  football  and
compliments Essentially's growing  roster of  football clients  which
include Rory  Delap  (Stoke  City),  Ryan  Taylor  (Wigan  Athletic),
Freddie Sears  (West Ham)  and Aaron  McLean (Peterborough  United).
Both Alec Stewart and Alan Smith  have signed 3 year agreements  with
the Group  to manage  the successful  integration and  help grow  the
enlarged Essentially business.

The acquisition  of Arundel  by Essentially  is for  a total  maximum
consideration of  £325,000  (inclusive  of all  earn-out  targets  to
December 2010).  The consideration is to be settled with a minimum of
75% cash and 25% new shares with Essentially having the right to  pay
up to 100%  in cash.   The acquisition will  be immediately  earnings
enhancing to shareholders of Essentially.

Commenting on  the  acquisition of  Arundel,  Bart Campbell,  CEO  of
Essentially, said:
"We  are  delighted  to  welcome  Alec  Stewart  and  Alan  Smith  to
Essentially  -   we  strongly   believe   that  their   offering   is
complimentary  to  our  existing   structure  and  global  reach   in
international cricket.   This  transaction further  consolidates  our
position as one of the world's leading cricket businesses and we look
forward to maximising the opportunities in what is rapidly becoming a
very high profile sport with the rise of Twenty20 and the increase in
cricket's global appeal to sponsors and broadcasters alike. We remain
on course to build Essentially into a significant marketing and media
company in our core areas of undoubted sports business expertise."

Alec Stewart, Director of Arundel, commented:
"Essentially's position and strength in the commercial and management
world makes a perfect partner for Arundel Promotions.  With the  ever
increasing interest of Twenty20 cricket and the Ashes contest  series
in 2009, the opportunities for the business, and most importantly for
our present and new clients, are very exciting."


For further information please visit http://www.essentiallygroup.com
 or contact:


Essentially Group Limited
Bart Campbell, Group CEO
Alec Stewart, Director
Tel: +44 (0)20 7820 7000

Buchanan Communications
Bobby Morse
Christian Goodbody
Tel: +44 (0)20 7466 5000

Cenkos Securities
Beth McKiernan
Tel: +44 (0)20 7397 8927





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Essentially Group Limited

http://www.essentiallygroup.com

ISIN: GB0032118878

Stock Identifier: LSE.ESN