Schibsted (Other OTC:SBSNF.PK) Key persons in the Schibsted Group have been allotted options in the Schibsted share, as a part of the rolling options programme. According to resolution passed at the annual general meeting in Schibsted ASA on the 8 May 2008, the option programme includes up to 198 750 options in 2008.

The objective of the options programme is to promote long-term value creation by contributing to increased ownership by key managers of the Schibsted Group and to ensure that the management and shareholders have common interests due to their share ownership.

The allotment price and the exercise price for the options allotted in 2008 is NOK 166,70, based on the stock price one week prior to and one week after the public announcement of the results for Q1 2008 (9 May 2008). The exercise price is the same throughout the accrual period and the exercise period. Right to exercise options normally occurs after a 3 years accrual period. The exercise has to take place within the two years following the accrual period.

The option programme constitutes an obligation to reinvest. When option-holders sell shares acquired by exercising options, they must use at least 50 % of the net gain after tax to acquire further shares u\in Schibsted. These shares can not be sold until at least three years after they were bought.

A maximum gain that the option holders can achieve per share has been introduced. The maximum annual gain has been set to 35 %. With 2008 allotment price of NOK 166,70, the highest price an option can be exercised at is NOK 410,14, which equals a gain of NOK 243,44 per option share.

The following individuals are included in the allotment of options:

Allotted no. of Total no. options of Shareholding Position Name 2008 options per today

Schibsted ASA CEO Kjell Aamot 30 000 150 000 23 798 Executive VP & CFO Trond Berger 15 000 75 000 10 653 Jan Erik Executive VP Knarbakk 15 000 75 000 9 743 Executive VP Birger Magnus 15 000 75 000 13 360 Executive VP Sverre Munck 15 000 75 000 8 566 Gunnar Executive VP Strömblad 15 000 52 500 4 345

Aftenposten AS Kristin Skogen Managing director Lund 7 500 15 000 146 Hans Erik Editor-in-Chief Matre 7 500 30 000 1 089

Verdens Gang AS Managing director Torry Pedersen 7 500 7 500 78 Editor-in-Chief Bernt Olufsen 7 500 37 500 8 710

Svenska Dagbladet AB Managing director Raoul Grünthal 7 500 22 500 0 Lena K. Editor-in-Chief Samuelsson 7 500 37 500 355

Aftonbladet Hierta AB Managing director Carl Gyllfors 7 500 30 000 106 Editor-in-Chief Jan Helin 7 500 7 500 0

Schibsted Classified Media Rolv Erik CEO Ryssdal 7 500 30 000 343

The total number of options allotted in 2008 is 172 500 options.

Contact person: CFO Trond Berger, tel: +47 91 68 66 95

Oslo, 25 June 2008 SCHIBSTED ASA

Jo Christian Steigedal, IR Officer



LINK: http://hugin.info/131/R/1231008/261587.pdf

Schibsted

http://www.schibsted.no/

ISIN: NO0003028904

Stock Identifier: XOSL.SCH

US: Other OTC:SBSNF.PK

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