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Metro International Metro International S.A. ("Metro" or the "Company"), the international newspaper group, will today host a Capital Markets Event at the Crowne Plaza Hotel, Amsterdam.
At the event, Per Mikael Jensen, President and CEO of Metro, presents the overall strategy and strategic direction for Metro over the next few years which includes the following main components;
* Focus on consolidation in Western Europe and North America * Target growth in Russia, Latin America and Asia * Grow in existing markets by becoming the no. 1 or no. 2 newspaper in each market * Launch Metro in new markets, often as franchise-operations, joint venture or other kinds of partnerships * Extend the Metro brand to other platforms such as online and magazines * Increase the editorial and brand quality significantly by producing unique global content, and thus improving local quality, through new designs and concepts * Attract national and global brands by improving Metro's already superior brand perception * Develop global marketplaces as well as local marketplaces * Further capitalize on global systems - e.g. IT, benchmarks, etc. * Continue focus on cost control - further reduce some HQ-costs * Decrease CPT-gap to main titles in local markets * Develop other revenue streams - e.g. Metro Teknik, Custom publishing, events, etc.
Per Mikael Jensen, CEO of Metro International, comments: "I am pleased that the Board of Directors has supported the management team in approving the new strategy for Metro International. We are now focused on executing the strategy, as indicated by the deals announced recently in Sweden and Denmark."
The agenda as well as a presentation from the Capital Markets Day will be available for download in PDF format at noon CET at: www.metro.lu under www.metro.lu/investors/information.
For further information, please visit www.metro.lu, or contact: Per Mikael Jensen, CEO & President tel: +44 (0) 20 7016 1300 Frank Mooty, CFO tel: +44 (0) 20 7016 1300 Birgitta Henriksson, IR contact tel: +46 (0) 708 12 86 39
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ABOUT METRO INTERNATIONAL AND METRO Metro is the largest international newspaper in the world. Metro is published in over 150 major cities in 21 countries across Europe, North & South America and Asia. Metro has a unique global reach - attracting a young, active, well-educated Metropolitan audience of over 20 million daily readers. Metro's advertising sales have grown at a compound annual rate of 38% since the launch of the first edition in 1995.
Metro International 'A' and 'B' shares are listed on the OMX Nordic Exchange's Nordic List under the symbols MTRO SDB A and MTRO SDB B.
