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PlayupPlayUp is a premium betting entertainment and technology group that enriches the lives of people through entertaining, rewarding, and responsible online betting. The company develops innovative online betting technologies in-house to power the brand and deliver world-class user experiences.

PlayUp's energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.

Today, PlayUp successfully operate and power a highly scalable and robust, cloud-based online betting platform that unifies the world's favorite betting products including Fixed Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds) and Esports. Additionally, the company offers Daily Fantasy Sports (DFS), a competitive format of peer-to-peer online betting, and hosts Australia's largest - and some of the globe's -- biggest DFS prize pools.

PlayUp holds betting licenses in multiple jurisdictions and currently operate in the U.S., Australia, New Zealand and India.



PlayChip Lists on IDEX

🕔2/19/2019 11:09:36 AM 7668

PlayChip's listing on IDEX is its fourth listing in less than three weeks, following its successful listing on Australia's first regulated cryptocurrency exchange, Independent Reserve, in late January. The token is also listed on top ten exchange HitBTC and LATOKEN.

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PlayUp Integration Grants Genuine Utility Ahead of PlayChip Trading

🕔2/1/2019 9:11:24 AM 7397

The PlayChip has become one of the first crypto-tokens with genuine utility to list internationally on cryptocurrency exchanges. The listing came one day after the token was integrated into the PlayUp Fantasy Sports platform, where users are able to wager the token in fantasy sports challenges. This integration grants the token a level of utility almost unheard of in the history of cryptocurrency.

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UFC World Champion Robert Whittaker Becomes Latest PlayChip Brand Ambassador

🕔2/1/2019 9:02:21 AM 6622

One of Australia's biggest stars in mixed martial arts has joined the PlayChip Ambassador team ahead of his title clash with USA's Kelvin Gastelum.

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PlayChip Listing Goes Live Around the World

🕔1/30/2019 5:26:01 PM 4463

The PlayChip Foundation has announced the official listing of its PlayChip token.

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PlayUp Ltd. and The BetMakers Holdings Ltd. (ASX:TBH) Complete Acquisition Deal

🕔1/29/2019 2:25:43 PM 6584

PlayUp Ltd has paid in full $6 million for the acquisition of the TopBetta Pty Ltd including TopBetta and MadBookie brands.

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The Betmakers Holdings Limited (ASX:TBH) Final Payment from PlayUp Completed

🕔1/29/2019 8:30:45 AM 4341

The Board of The BetMakers Holdings Limited (ASX:TBH) (OTCMKTS:TPBTF) is pleased to confirm that it has received the final payment of $1 Million from PlayUp Australia Pty Limited for the purchase of TopBetta Pty Ltd and associated brands, including TopBetta and Mad Bookie.

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CORRECTION: PlayUp Ltd. and The Betmakers Holdings Ltd. (ASX:TBH) deal to be completed in January 2019

🕔1/24/2019 7:29:15 PM 3920

PlayUp Ltd. has announced a further $750,000 has been paid towards its acquisition from The Betmakers Holdings Ltd. (ASX:TBH) of TopBetta Pty Ltd, which includes the TopBetta and MadBookie wagering platforms.

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PlayUp Terminates Mission New Energy (ASX:MBT) Reverse Take Over

🕔1/24/2019 9:51:42 AM 6538

In a press release issued by Mission New Energy (ASX:MBT) (OTCMKTS:MNELF) last week, the renewable energy company claimed that sums were outstanding and owed to it by PlayUp Ltd.

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PlayUp Ltd and 123Gaming Dissolve Acquisition Deal

🕔1/24/2019 9:49:18 AM 3760

PlayUp has decided to terminate its acquisition of US gaming platform 123gaming.

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The Betmakers Holdings Limited (ASX:TBH) Update on PlayUp Transaction

🕔1/17/2019 8:40:02 AM 4560

The Board of The BetMakers Holdings Limited (ASX:TBH) (OTCMKTS:TPBTF) wishes to update the market in relation to the sale of TopBetta Pty Ltd and the associated TopBetta and MadBookie retail brands to PlayUp Australia Pty Limited.

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Company Data

  • 48 Epsom Road
    Zetland NSW 2017
  • Principal Sector
  • Sports 
  • Principal Industry
  • Leisure & Entertainment 
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