Bosideng International Holdings Limited Stock Market Press Releases and Company Profile
Bosideng (HKG:3998) ranks 160th amongst
Bosideng (HKG:3998) ranks 160th amongst "World's Most Reputable Companies" based on the largest global firms across 25 industries

Hong Kong, June 3, 2009 AEST (ABN Newswire) - In a newly released "Global Reputation Pulse 2009" study conducted by the international consulting firm - Reputation Institute, Bosideng International Holdings Limited ("Bosideng" or the "Group")(HKG:3998) earned a respected ranking at No. 160 as one of the "World's Most Reputable Companies". This study was conducted amongst 25 key global industries, ranging from airlines and aerospace, automotive and computer conglomerates to consumer products, banks and health care in 32 countries. Moreover, it is the highest rank among all PRC apparel brands in the study.

The "Global Reputation Pulse 2009" is the fourth annual study of the reputations of the World's Largest Companies. The study was developed by Reputation Institute to provide executives with a high-level overview of their company's reputation with consumers. It provides an overall assessment of the health of a company's reputation by measuring the admiration, trust, and good feeling that stakeholders have towards a company. Rankings are based on seven dimensions, namely performance, products/services, innovation, leadership, governance, workplace and citizenship.

Over 70,000 online interviews were conducted with the general public in 32 countries on six continents in January and February 2009. More than 190,000 ratings were used to create reliable measurement metrics about the corporate reputations of more than 1,300 companies.

"Bosideng's ranking is an extraordinary milestone in our corporate development and serves as a great encouragement for us all. As China's largest down apparel brand, we have earned a solid reputation for providing high quality, fashionable apparel to our customers in China. For this reason we are indeed gratified to see that our commitments to design and product innovation, sound management, good corporate governance as well as our dedicated efforts toward responsible corporate citizenship have been duly recognised in the international arena. We will continue to leverage our respected Bosideng brand and our considerable strengths to provide customers not only with superb down products but also with other non-seasonal apparel items as well," Mr. Gao Dekang, Chairman and CEO of Bosideng said.

Seven Dimensions of the Global Reputation Pulse Study

Interviewees were asked to consider seven factors based on the following considerations -
------------------------------------------------------------Dimensions           Consideration ------------------------------------------------------------Product/Services     The company offers high quality                      products and services - providing                      excellence and reliabilityInnovation           The company is innovative - making                      or selling creative products or                      developing novel ways to do business Workplace            The company is an appealing place                      to work - treating its employees wellGovernance           The company is a responsibly run                      operation - behaving ethically with                      open and transparent business                      dealingsCitizenship          The company is a good corporate                      citizen - supporting worthy causes                      while protecting the environmentLeadership           The company has strong leadership -                      top management is visible and                      overall operations are managed                      effectivelyPerformance          The company is a high-performance                      leader - consistently delivering                      good financial results-----------------------------------------------------------
Other PRC Companies Ranked Amongst the Top 200
"World's Most Reputable Companies" in the Global Reputation Pulse 2009
-----------------------------------------------------Rank    Company                    Global Pulse Score-----------------------------------------------------24      China Merchants Bank                 78.7234      Haier                                77.80102     Legend Holdings                      73.35119     Shanghai Automobile Industry (Group) 72.72130     Bank of Communications               72.17148     ICBC                                 71.26152     China Construction Bank              71.04157     Dongfeng Motor                       70.66160     Bosideng                             70.50172     COFCO                                69.88180     Youngor                              69.60182     Midea Group                          69.54184     CITIC                                69.47190     China Southern Airline               69.36194     Bank of China                        69.07199     New Hope Group                       68.94-----------------------------------------------------
Issued by Porda International (Finance) PR Group for and on behalf of Bosideng International Holdings Limited.

About Reputation Institute

Reputation Institute is the world's leading reputation consulting firm. As a pioneer in the field of brand and reputation management, Reputation Institute helps companies unlock the power of reputation. With a presence in more than 25 countries, Reputation Institute is dedicated to advancing knowledge about reputation and shares best practices and current research through client engagement, memberships, seminars, conferences, and publications such as Corporate Reputation Review. Reputation Institute's Global Reputation Pulse is the largest study of corporate reputations in the world, identifying what drives reputation and covering more than 1,000 companies from 32 countries annually. Reputation Institute provides specific reputation insight from more than 15 different stakeholder groups and 24 industries.

Contact

Porda International (Finance) PR Group
Ms. Harriet Lau
Tel: +852 3150 6761
Mobile: +852 9199 2965
Email: harriet.lau@pordafinance.com.hk

Ms. Fiona Ko
Tel: +852 3150 6750
Mobile: +852 6025 0533
Email: fiona.ko@pordafinance.com.hk

Ms. Liz Yip
Tel: +852 3150 6739
Mobile: +852 9497 1685
Email: liz.yip@pordafinance.com.hk

Fax: +852 3150 6728


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