PlayUp Announces A$12.5 million Placement Completion
The Capital Raising received very strong support from new and existing, institutional and high net worth investors, including several investors with a strong pedigree and track record in the betting entertainment industry.
The Capital Raising will fund the Company's launch and expansion into the US market.
PlayUp's CEO, Daniel Simic, commented: "We are very pleased with the outcome of what has been a highly successful capital raising for the Company. We want to thank existing shareholders who participated in the Placement and welcome new investors to the register for the next stage of PlayUp's growth, being our launch into the US market."
PlayUp is a next generation entertainment and technology group that enriches the lives of people through entertaining, rewarding and responsible online betting. We develop innovative betting technologies in-house to power our brands and deliver world-class user experiences. Our energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.
PlayUp unifies the world's favourite online betting products including Fixed Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), Esports and Daily Fantasy Sports (DFS) where we host Australia's largest and indeed some of the globe's largest prize pools in competitive peer-to-peer online betting.
We hold online betting licenses in multiple jurisdictions and currently operate in Australia, New Zealand, USA and India.