PlayUp Announces A$12.5 million Placement Completion
The Capital Raising received very strong support from new and existing, institutional and high net worth investors, including several investors with a strong pedigree and track record in the betting entertainment industry.
The Capital Raising will fund the Company's launch and expansion into the US market.
PlayUp's CEO, Daniel Simic, commented: "We are very pleased with the outcome of what has been a highly successful capital raising for the Company. We want to thank existing shareholders who participated in the Placement and welcome new investors to the register for the next stage of PlayUp's growth, being our launch into the US market."
PlayUp is a premium betting entertainment and technology group that enriches the lives of people through entertaining, rewarding, and responsible online betting. The company develops innovative online betting technologies in-house to power the brand and deliver world-class user experiences.
PlayUp's energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.
Today, PlayUp successfully operate and power a highly scalable and robust, cloud-based online betting platform that unifies the world's favorite betting products including Fixed Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds) and Esports. Additionally, the company offers Daily Fantasy Sports (DFS), a competitive format of peer-to-peer online betting, and hosts Australia's largest - and some of the globe's -- biggest DFS prize pools.
PlayUp holds betting licenses in multiple jurisdictions and currently operate in the U.S., Australia, New Zealand and India.