Site Search

DEUTSCH All Languages

Companies in the News

LBI International AB (AMS:LBI) LBi Launches Competition For British Gas

LBI International AB (AMS:LBI) PRESS RELEASE Stockholm/Amsterdam, 2 December 2008

LBi UK has recently launched the fifth and final game in a series for Generation Green - the environmental programme from British Gas that empowers teachers, schools and their local communities to lead the UK in tackling climate change through the adoption of green behaviours.

The Generation Green project provides educational resources to teachers and incentivises pupils and their communities to adopt greener living by rewarding them with Green Leaves, which can be redeemed by schools for green prizes. The site is aimed at both teachers and pupils (aged between 7-14) and includes: school profiles with updates on progress towards their leaf goals, interactive lesson plans for both primary and secondary teachers to download, the ability to redeem leaves for prizes and integration with the British Gas Energy Savers Report.

Since the launch of Generation Green in April this year 28% of all UK schools have registered on the site and nearly twenty million leaves have been earned. 35% of those schools have engaged in more than one activity such as the appointing of a light monitor or setting up an eco -team.

The game "Professor Green and the Eco-Rangers" launched in Mid-September is a multi level platform which shows children how the little things that they can do can make a big difference to the environment. In the weeks that followed, five levels of gaming have been launched including 'Scrappy Valley', 'Tumble in the Jungle' and finally this week the last in the sequence, 'The Grand Finale'. The game allows children to customise their character and take on the evil Baron Fosilosis over the five levels.

http://www.generationgreen.co.uk

For further information please contact: Michael Islip, Client Director, LBi UK +44 (0) 20 70 63 64 65, Michael.Islip@lbi.com Eva Ottosson, Group Communications Manager, LBI International AB +46 709 41 21 40, eva.ottosson@lbi.com

About LBi: LBi is a global marketing and technology agency. The Company employs approximately 1,600 professionals located primarily in the major European, American and Asian business centers, such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi blends the full range of service disciplines to create innovative multichannel solutions for national and international corporate clients. By combining business and media strategy development with creative design, industry expertise and the latest digital communications technology, LBi offers a unique and uniquely valuable proposition. LBi is listed on OMX Nordic in Stockholm and Euronext in Amsterdam as (symbol: LBI). www.lbi.com

This announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.

LINK: http://hugin.info/134967/R/1274737/283560.pdf

LBI International AB

http://www.lbi.com

ISIN: SE0000495293

Stock Identifier: AEX.LBI

Verbundene Unternehmen

LBI International AB

ABN Newswire Diese Seite wurde besucht: (letzten 7 Tagen: 4) (letzten 30 Tagen: 13) (seit Veröffentlichung: 1137)