Serif Implements Omniture To Boost Web Traffic And Increase Online Sales

U.S.A., Jan 2, 2008 - (Hugin via ABN Newswire) - LONDON--(Marketwire - January 02, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimisation software, today announced it has been chosen by independent desktop publishing, design and graphics software publisher, Serif, to help boost traffic to its portal and increase online sales. Serif will use the Web analytics platform, Omniture SiteCatalyst, to increase visibility of its Web site, including how and where visitors arrive at the site; how visitors navigate through the portal; and where and why visitors drop off the site.

Omniture SiteCatalyst has been chosen by Serif after it compared the solution's performance against other leading Web analytics platforms. "Serif's Web site is incredibly important to the company," said Mike Wells, head of marketing, Serif. "We needed to know that any changes made to the portal were based on hard facts; we couldn't afford to make assumptions and fill in the gaps. We opted for SiteCatalyst because it affords us the highest level of visibility and the accuracy of the data it generates is excellent."

Wells was also impressed with the reporting function of Omniture SiteCatalyst and realised that it could be used outside of the marketing department. "It is invaluable to have a system in place that is flexible enough to meet not just the needs of the marketing department, but also one that will add value to the business as a whole," said Wells. "For example, the user dashboard can be tailored for individual departments, which can then run related reports to give them greater insight into their day-to-day operations. Essentially, the more departments that can use the system, the higher impact it will have on the business."

"Serif understands that to get the most out of a Web site, it is necessary to see what is going on at any given time and respond to trends and user preferences accordingly," said Neil Weston, vice president and general manager, Omniture EMEA. "SiteCatalyst allows the company to do that. One of the key benefits of SiteCatalyst is that the reports can be configured to suit the user; Serif is making the most of this functionality and deriving the maximum value from the solution. In addition to the marketing department, other departments within the company are using the reports to make informed business decisions, including the management board."

About Omniture

Omniture, Inc. is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyse information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University(TM). Omniture's more than 2,700 customers include ABN Amro, AOL, Center Parcs, eBay, Thomas Cook, Vodafone Group Services Limited, Waitrose and Yell.com. www.omniture.com

About Serif

Serif is the publisher of the award-winning software range that includes PagePlus, PhotoPlus, DrawPlus, WebPlus, MoviePlus, AlbumPlus, and more. Founded in 1987 with the aim to develop low-cost alternatives to high-end publishing and graphics packages, Serif has been repeatedly praised for its powerful yet easy-to-use software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users around the world. Now with over 2 million customers worldwide, Serif has around 250 employees at its head office, development and European sales centre in Nottingham, UK and its North American sales operation in New Hampshire, US.

Note on Forward-Looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our products and services. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, particularly our SiteCatalyst service, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Omniture Press Contacts Kate Hartley Malini Majithia Carrot Communications 020 7386 4860 Malini.majithia@carrotcomms.co.uk

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