As Operators Deck The Halls With New Mobile Phone Promotions, M:Metrics Reports Device Sales And Satisfaction Metrics

U.S.A., Nov 27, 2007 - (Hugin via ABN Newswire) - In Europe, New Device Acquisitions Were 90 Percent Higher in December 2006 Than an Average Month; in the United States, 40 Percent Higher

SEATTLE, WA and LONDON--(Marketwire - November 27, 2007) - Mobile phones are popular holiday gifts, with more consumers acquiring a new mobile in December than any other month, reports M:Metrics, the mobile media authority. The measurement firm revealed for the first time today its historical device sales and satisfaction data in the United States and Europe, and found that 15 percent of all European subscribers who acquired a new phone in 2006 did so in December, a rate that is 90 percent higher than an average month. In the United States, 12 percent got their phone in December, which is 40 percent above the monthly average rate.

"December is consistently the highest-performing month for new device purchases, and the operators have responded by embellishing their handset portfolios in time for the holidays," said Paul Goode, senior analyst, M:Metrics. "As we look out at the Christmas season, one way to gauge how devices may perform is their popularity, so the iPhone and N95 should do well at the premium end of the market. These fun, stylish devices have the potential to compel consumers to choose to gift a mobile device over other popular consumer electronics such as MP3 players and videogame consoles."

One dimension of M:Metrics' research into mobile media consumption is understanding how mobile devices relate to a consumer's propensity to access mobile services. The firm measures multiple aspects of device ownership, including whether the device was purchased in the previous month, and how the consumer rates their level of satisfaction with it, on a scale of one (dissatisfied) to 10 (extremely satisfied). According to M:Metrics, Sony Ericsson's k810i and Nokia's N95 post the highest satisfaction scores in Europe, while the LG EnV and iPhone vie for the top position in the United States.



Top Devices By Satisfaction Score (1-10), September 2007 France Germany Italy Device Score Device Score Device Score Sony Ericsson K800i 9 Sony Ericsson K810i 8.8 Nokia N95 9.29 Sony Ericsson W810i 8.79 Sony Ericsson W850i 8.72 Nokia 6310i 8.83 Sony Ericsson W850i 8.58 Sony Ericsson W880i 8.67 Nokia 3330 8.74

Top Devices By Satisfaction Score (1-10), September 2007 Spain UK US Device Score Device Score Device Score Nokia N95 9.14 Sony Ericsson K810i 8.68 LG VX9900 enV Orange 9.24 Sony Ericsson K800i 8.74 Samsung SGH-E250 8.63 Apple iPhone 8GB 9.21 Sony Ericsson Z610i 8.4 Nokia 2310 8.52 LG AX355 8.98

"Consumers who love their mobile phone are more likely to recommend it to someone else, and potentially buy it as a gift," observed Goode. "High-end phones, such as the N95, Sony Ericsson's k850 and the Walkman series are being heavily promoted across Europe as Vodafone and Orange tout these multimedia devices and their 3G capabilities in the shadow of the iPhone. Meanwhile, in the U.S., Verizon just launched the iPhone-like Voyager and T-Mobile responded with the Shadow earlier in the month."

M:Metrics applies trusted media measurement methodologies to assess the audience for mobile content and applications. As the world's most authoritative mobile media measurement firm, M:Metrics delivers the most accurate mobile market metrics through the world's largest monthly survey of mobile subscribers as well as automated data collection methodologies. Below are the findings of its September Benchmark Survey.



French Mobile Subscriber Monthly Consumption of Content and Applications M:Metrics Benchmark Survey: September 2007

Subscribers Percentage Activity (1000s) Percentage Change ------------ ----------- ----------- Sent Text Message 33,491 74.40% 1.10% Used Photo Messaging 10,681 23.70% -0.30% Used Personal E-Mail 2,835 6.30% 3.60% Purchased Ringtone 1,818 4.00% -3.10% Used Mobile Instant Messenger 1,396 3.10% -4.30% Used Work E-Mail 866 1.90% -7.70% Purchased Wallpaper or Screensaver 729 1.60% -3.90% Downloaded Mobile Game 699 1.60% 0.50% ------------ ----------- ----------- Source: M:Metrics, Inc., Copyright © 2007. Survey of French mobile subscribers. Data based on three-month moving average for period ending 30 September, 2007, n= 12,785

German Mobile Subscriber Monthly Consumption of Content and Applications M:Metrics Benchmark Survey: September 2007

Subscribers Percentage Activity (1000s) Percentage Change ------------ ----------- ----------- Sent Text Message 38,166 80.30% 0.40% Used Photo Messaging 10,433 22.00% 0.80% Used Personal E-Mail 2,849 6.00% 6.80% Purchased Ringtone 2,102 4.40% 3.20% Used Mobile Instant Messenger 1,540 3.20% 5.00% Used Work E-Mail 1,436 3.00% 5.70% Downloaded Mobile Game 1,166 2.50% 0.50% Purchased Wallpaper or Screensaver 952 2.00% 3.10% ------------ ----------- ----------- Source: M:Metrics, Inc., Copyright © 2007. Survey of German mobile subscribers. Data based on three-month moving average for period ending 30 September, 2007, n= 15,989

Spanish Mobile Subscriber Monthly Consumption of Content and Applications M:Metrics Benchmark Survey: September 2007

Subscribers Activity (1000s) Pct Pct Change ------------ ----------- ----------- Sent Text Message 27,314 84.00% 0.30% Used Photo Messaging 10,504 32.30% -0.10% Used Personal E-Mail 2,596 8.00% -4.80% Used Mobile Instant Messenger 2,064 6.40% -4.20% Used Work E-Mail 1,667 5.10% -1.50% Downloaded Mobile Game 1,656 5.10% 4.20% Purchased Ringtone 1,548 4.80% -6.50% Purchased Wallpaper or Screensaver 640 2.00% -6.60% ------------ ----------- ----------- Source: M:Metrics, Inc., Copyright © 2007. Survey of Spanish mobile subscribers. Data based on three-month moving average for period ending 30 September, 2007, n= 12,688

Italian Mobile Subscriber Monthly Consumption of Content and Applications M:Metrics Benchmark Survey: September 2007

Subscribers Percentage Activity (1000s) Percentage Change ------------ ----------- ----------- Sent Text Message 39,309 86.40% 0.50% Used Photo Messaging 14,423 31.70% -1.20% Used Personal E-Mail 3,941 8.70% -2.80% Used Mobile Instant Messenger 2,665 5.90% 0.70% Used Work E-Mail 2,083 4.60% -5.00% Purchased Ringtone 1,795 3.90% -0.20% Downloaded Mobile Game 1,287 2.80% 5.40% Purchased Wallpaper or Screensaver 1,016 2.20% 4.50% ------------ ----------- ----------- Source: M:Metrics, Inc., Copyright © 2007. Survey of Italian mobile subscribers. Data based on three-month moving average for period ending 30 September, 2007, n= 13,226

U.K. Mobile Subscriber Monthly Consumption of Content and Applications M:Metrics Benchmark Survey: September 2007

Subscribers Percentage Activity (1000s) Percentage Change ------------ ----------- ----------- Sent Text Message 39,424 86.60% 0.30% Used Photo Messaging 13,793 30.30% -1.00% Used Personal E-Mail 3,467 7.60% 0.80% Used Mobile Instant Messenger 2,204 4.80% -1.80% Downloaded Mobile Game 2,172 4.80% -0.20% Used Work E-Mail 1,873 4.10% 3.90% Purchased Ringtone 1,507 3.30% -3.40% Purchased Wallpaper or Screensaver 695 1.50% -5.70% ------------ ----------- ----------- Source: M:Metrics, Inc., Copyright © 2007. Survey of U.K. mobile subscribers. Data based on three-month moving average for period ending 30 September, 2007, n= 16,075

U.S. Mobile Subscriber Monthly Consumption of Content and Applications M:Metrics Benchmark Survey: September 2007

Subscribers Percentage Activity (1000s) Percentage Change ------------ ----------- ----------- Sent Text Message 94,891 44.10% 2.20% Used Photo Messaging 42,067 19.60% 1.70% Used Personal E-Mail 20,425 9.50% 1.70% Purchased Ringtone 20,034 9.30% 1.80% Used Mobile Instant Messenger 15,102 7.00% 2.90% Used Work E-Mail 12,430 5.80% 3.20% Downloaded Mobile Game 7,148 3.30% -0.20% Purchased Wallpaper or Screensaver 6,410 3.00% 1.10% ------------ ----------- ----------- Source: M:Metrics, Inc., Copyright © 2007 Survey of U.S. mobile subscribers. Data based on three-month moving average for period ending 30 September, 2007, n= 33,813

About M:Metrics

M:Metrics is the mobile media authority. As the only research firm to measure the audience for mobile media, M:Metrics provides the most accurate metrics on actual mobile content consumption by applying trusted media measurement methodologies to the mobile market.

M:Metrics' monthly syndicated data service gives clients the critical insights and intelligence required to inform smart business strategies and the competitive benchmarks needed to evaluate the performance of competitors and partners. M:Metrics is a private, venture-funded corporation headquartered in Seattle, with offices in San Francisco and London.

About M:Metrics Data

Based on continually refreshed samples of nationally representative mobile phone consumers, M:Metrics reports summarise market size, device reach and key demographic and mobile phone usage characteristics.

The data presented here is drawn from an extensive survey questionnaire that collects specific device model and carrier subscription information from each month's sample of mobile phone subscribers, and also drills down into specific details related to current and past usage of various mobile phone applications and content. Data collected from each sample are statistically balanced and projected to the total national population of mobile phone subscribers.

Authorized Uses

Members of the press may cite research data or a portion of text provided that each is sourced to M:Metrics, for example, "Source: M:Metrics, Inc." or "According to M:Metrics, . . ." Copies of graphs, data tables or slides must include the following copyright notice affixed to all material: "Copyright © 2007, M:Metrics, Inc."

US Jaimee Minney M:Metrics Tel: +1 206.757.1360 Email : jminney@mmetrics.com EU Tina Lorkin M:Metrics Tel: +447867 860 942 Email : tlorkin@mmetrics.com

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