SABA folgte seiner Schwestermarke Sportscraft in die Onlinewelt, indem sie einen umfangreichen e-store fuer Maenner-, Frauen-, und Accessoirkollektionen gruendet. Der Shop hatte seinen ersten Verkauf innerhalb einer Stunde nach Inbetriebnahme und bietet eine 'looks' Sektion, welche Stylingideen zusaetzlich zu Standard Shoppingfunktionen praesentiert.
In 1996 SABA took part in the very first Mercedes Australian Fashion Week (MAFW). Front lining the show and showcasing their Spring Summer collection, MAFW defined SABA as the leading Australian fashion label of the time. Also in 1996 the company won the Australian Fashion Menswear Award and was inducted as the Powerhouse Museum's Fashion House of the Year. SABA became a favourite at L'Oreal Melbourne Fashion Festival (LMFF) when they premiered their first solo show at Melbourne's Federation Square in 2005.
SABA's appeal stems from styling that is both sophisticated and contemporary. Part of SABA's uniqueness lies in its ability to integrate elegant silhouettes with beautiful fabrics. The design philosophy is coupled with a passion for quality - every design must also be enduring, comfortable and versatile. For SABA these are the hallmarks of great design.
Saba was acquired by the Apparel Group in July 2005 and moved its Head Office to Sydney shortly after. A leader in the Australian fashion industry, Apparel Group designs and manages its brands in Australia with strong manufacturing relationships in Asia.
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