PlayUp is a premium entertainment and technology group that enriches the lives of people through entertaining, rewarding and responsible online betting. We develop innovative online betting technologies in-house to power our brand and deliver world-class user experiences. Our energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.
We unify the world's favourite online betting products including Fixed Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), Esports and Daily Fantasy Sports (DFS) where we host Australia's largest and indeed some of the globe's largest prize pools in this competitive peer-to-peer online betting.
We hold online betting licenses in multiple jurisdictions and currently operate in Australia, New Zealand, India and the USA. In the USA, we have secured licensing and access to the nascent online sports betting market where our launch is imminent into multiple states.