Emerge Gaming Ltd Stock Market Press Releases and Company Profile
International Gaming Platform Set to Launch in Australia
International Gaming Platform Set to Launch in Australia

Perth, Feb 19, 2019 AEST (ABN Newswire) - Emerge Gaming Limited (googlechartASX:EM1) ("Emerge Gaming" or the "Company") is pleased to announce that ArcadeX will launch in Australia and other tier 1 countries in March 2019 following extensive research and planning.

Highlights:

- ArcadeX revolutionary Media Gaming Platform to launch in Australia in March 2019

- South African pilot demonstrated outstanding brand engagement underpinned by solid engagement metrics:

o 150,000 monthly game sessions

o >15-minute average engagement time

o An impressive bounce rate of less than 5%

- Partnering with leading multinational brand agency Meerkats providing first-class Australian brand access

- Media platform to include:

o refined user experience and analytics platform

o a range of new advertising packages

o full suite of native iOS and Android Application

- Introduction of refined ArcadeX improved Platform Iteration with SDK and White Labelling capability to capitalize on Tier 1 brands with large marketing budgets

- The imminent launch of Native iOS and Android Smartphone Applications (available on Google Play and App Stores March 2019)

The South African pilot was highly successful with KPI's being exceeded for each brand that took part. The first version of the platform had a very high returning user count with long engagement times being recorded. This demonstrates the strong retention and low acquisition cost surrounding the platform. The launch of the new UI/UX platform has been further optimized to bring stronger results, ideal gaming experience and a perfect opportunity for brands as we move into Tier 1 markets such as Australia, US, UK, and Europe.

Marketers have grappled with digital branding for several years now, with the shifting sands of social, programmatic and display colliding to create a confused and noisy marketplace. At the same time, digital success metrics have been hyper-focused on simple 'eyeball' impressions and superficial interactions, to the detriment of brand engagement and understanding. ArcadeX has been designed to integrate and engage the end user instead of disrupting them and has created an ideal two-way value between advertisers and users.

A comprehensive overview of the ArcadeX strategy for the Australian launch is appended.

Refined User Experience

The ArcadeX platform offers a hybrid environment that gives access to both eSports and casual game titles using proprietary coding and technological integrations.

The ArcadeX platform has been designed from the ground up to provide seamless advertising with little or no game disruption for gamers.

New Tier 1 Advertising Packages

With validation by Meerkats and in-depth focus groups with key Australian brands, Arcade X will launch new packages that range from programmatic display inventory through to fully white label opportunities.

Along with brand sponsored tournaments, dedicated digital real estate on the platform will be presented to the brands to use for advertising. This is in the form of a brand pages, branded banners and tournaments, and gaming reskins or lead generation within the games.

Introduction of SDK and Native Apps

The ArcadeX platform launching in Australia will include both iOS and Android apps designed to optimize gaming for casual gamers and provide significant advertising opportunities. The platform is fully tracked via an integrated analytics platform which delivers (amongst other data) live ROI reporting for brands to review live user engagement. These analytics can also be used to understand the demographics of the audience, allowing brands to understand the granular levels of ROI gained through using ArcadeX as a tool to grow their brand and drive acquisition. The platform has full white label ability and can be customized on demand to deliver a true gaming and brand experience.

CEO, Gregory Stevens advised, "After achieving outstanding brand engagement and user engagement results in our pilot in South Africa, Emerge Gaming has carefully refined the ArcadeX platform in partnership with Meerkats and other leading Australian brands to deliver what will be a revolutionary media platform for advertisers to engage with the massive casual gaming market.

Our focus is now on the March launch and rollout of advertising packages to major advertising agencies and clients in Australia and I look forward to sharing results with shareholders in coming months."

Gavin Bain, CEO, Meerkats Brand Leadership Company commented, "Meerkats was engaged by Emerge Gaming to optimize the advertising environment within the ArcadeX gaming platform to provide gamers maximum impact with minimum gaming disruption.

Australian brands will have a first to market opportunity to build bespoke branded games, partner for branded engagement opportunities within the variety of tournament style gaming environments and deliver creative messaging to a hard to reach audience as part of a programmatic schedule.

The ArcadeX game environment will grow quickly as it has in the South African market already, so we've been excited to be involved in its Australian development."

About Cloudzen & GameCloud

Singapore-based Cloudzen is a leading cloud gaming and mobile entertainment Platform as a Service provider which offers various means of communications channels through digital entertainment via game stores, communities and social networks. It was founded in 2015 by veteran game developer Mr Robin Tan and has revolutionized game streaming through its GameCloud technology platform.

GameCloud provides gamers with a one-stop portal for instant access to hundreds of AAA-rated 3D games and live streaming on mobile devices without having to download the game or any further hardware requirements. GameCloud enables gamers to play at any time from handheld devices and smart TVs, with multiplayer gaming, video streaming and social networking.

Cloudzen offers significant synergies with Emerge Gaming's Arcade X platform, which caters for different segments of the online gaming community. The platform targets 2 billion mobile gamers worldwide and has significant advantages over the PC and console game segment, which also represents a combined 255 million gamers.

To view the release, please visit:
http://abnnewswire.net/lnk/13OTNM1Z


About Emerge Gaming Ltd

Emerge Gaming Limited (ASX:EM1) is a leading eSports and Casual gaming tournament company. Emerge Gaming operates the online eSports and casual gaming tournament platform and lifestyle hub "Arcade X". Via this platform, casual, social and hardcore gamers can play hundreds of gaming titles against each other via their mobile, console or PC.

The platform uses its unique IP, advanced analytics tracking and proprietary algorithms to deliver an optimum tournament gaming experience for users while providing advertisers with the perfect vehicle for delivery of their messaging to a fully engaged audience.

More information: https://www.emergegaming.com.au
and view the Arcade X platform at https://www.ArcadeX.co

https://www.linkedin.com/company/emerge-gaming-limited/ abnnewswire.com 


Contact

Australia

Bert Mondello
Chairman
E: bmondello@regencycorporate.com.au
P: +61-8-6380-2555

South Africa

Gregory Stevens
CEO
E: greg@emergegaming.com.au
P: +27-72-420-4811

Media Enquiries

MMR Corporate Services
E: media@mmrcorporate.com
P: +61-2-9251-7177



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