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Acquisition Delivers Incremental Gross Gaming Turnover of $200m to PlayUp

Acquires ClassicBet
Acquires ClassicBet
Sydney, April 13, 2018 AEST (ABN Newswire) - PlayUp Australia Pty Limited has acquired Sydney-based ClassicBet, in a deal that will immediately increase PlayUp's annual gross gaming turnover by more than AUD$200M. The deal will complete once licensing approvals are granted in either the Northern Territory Racing Commission or Harness Racing NSW

ClassicBet is mid-tier, well renowned wagering operator and this latest acquisition forms a key part of PlayUp's growth strategy, which is to acquire and roll up multiple Australian wagering and global fantasy sports businesses into a single group that is seeking to be dual listed on the ASX and NASDAQ* (refer to notes below). PlayUp recently acquired the Draftstars fantasy sports platform from CrownBet.

All key ClassicBet operational staff and the current COO Luke Coward will join the PlayUp Limited team immediately.

ClassicBet COO Luke Coward said: "Having been involved in the early stages of the Australian arm of both Betfair and Bet365 and having seen firsthand the benefits of wagering acquisitions in the sector including Bookmaker to Ladbrokes and Betezy to what became Crown, none are as exciting as the opportunity PlayUp presents. Now as part of PlayUp's rapidly growing ecosystem we have an opportunity to provide PlayUp with decades of experience to grow its wagering division in other global jurisdictions."

PlayUp CEO Daniel Simic commented: "ClassicBet has enjoyed a strong track record of success in the Australian sports and racing wagering market. ClassicBet's users are loyal and regularly transact on the Classicbet.com.au website, wagering on both racing and multiple sports. PlayUp is committed to growing the ClassicBet business beyond Australian shores and will integrate the 'PlayChip' as a new currency option within its platform."

PlayUp is seeking acquisitions of cash-based fantasy sports betting platforms as well as other wagering operators globally recognizing the opportunity that is emerging within the global online sports and gaming sector. PlayUp will then integrate a new turnkey universal gaming currency solution known as the 'PlayChip' into these and other independent gaming platforms. PlayChip will be the world's largest fully integrated blockchain enabled and cryptocurrency for gaming and wagering.

About Mission NewEnergy Limited

Mission New Energy ASX:MBTMission NewEnergy Ltd (ASX:MBT) (OTCMKTS:MNELF) is an Australian Securities Exchange ("ASX") listed company.

    



About PlayUp

PlayUp Limited is a technology developer as well as a fully operational Fantasy Sports, Sports Betting and Online Gaming ecosystem. PlayUp Limited operates PlayUp.com, ClassicBet, Draftstars, Betting.Club, TopBetta and MadBookie. PlayUp Limited will deliver the world's first fully-integrated, blockchain enabled global fantasy sports, online sports betting and gaming ecosystem.

PlayUp Limited currently has more than 900,000 users and is represented by international sporting icons such as cricket legend, Brett Lee, who has amassed a social network of over 4 million sports fans.

PlayUp Limited currently employs 42 fulltime employees with offices in Sydney (HQ), Melbourne, Gold Coast, Darwin, Hong Kong. PlayUp Interactive Pty Ltd, a wholly owned subsidiary of PlayUp Limited, is a licensed gambling operator in Australia.

     


Contact

Enquiries:
Michael Henderson
DEC PR
Phone +61 413 054 738
m.henderson@decpr.com.au


Related Companies

PlayUp              
Mission NewEnergy Limited              

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