Branded Products R&D and Promotion
- Selenium and strontium rich water source leads to premium water products research and development
- Market analysis has identified niche, high-end drinking water segments, targeting infant, children, pregnant women, and the elderly
- Sold 63,679 cartons of existing 530ml infant bottled water from 1 December 2016 to 30 April 2017, up substantially from the 4,309 cartons sold in the previous corresponding period
- R&D with reputable institution to develop a new 'infant exclusive' bottled water is almost complete; aiming product launch in late 2017
Unlike general drinking water, the production of 'infant exclusive' bottled water is more stringent in terms of mineral element content and microbial control. For example, in a publication by the World Health Organisation in 2005 titled Nutrients in Drinking Water, the Committee on Nutrition of the German Society of Paediatrics advocated that, amongst others, Sodium concentrations of <20mg/L and Sulphate concentration of <200mg/L, for natural mineral water labelled as "suitable for the feeding of infants". Tianmei's water source has Sodium concentration of 0.8-20mg/L and Sulphate concentration of <50mg/L.
Tianmei first extracts its spring water, which is rich in selenium, strontium and other trace elements, but low in sodium and mineralisation. The water then goes through a special physical treatment process to retain the beneficial elements, while reducing the unwanted elements for infant consumption. Final packaging utilises purified aseptic filling and highpressure rapid disinfection technics to sterilise equipment and bottles. Tianmei expects the new 'infant exclusive' bottled water will have a good market acceptance.
The strategy of targeting the niche, high-end drinking water market segments is further supported by the strong sales of Tianmei's existing 530ml infant bottled water. During the 5- month period from 1 December 2016 to 30 April 2017, Tianmei sold 63,679 cartons of 530ml infant bottled water compared to 4,309 cartons from 1 December 2015 to 30 April 2016.
The strong sales performance is consistent with Tianmei's market analysis on the potential of infant water products, and validates its strategy to create a new 'infant exclusive' bottled water line to further penetrate the premium end of this market.
Tianmei also intends to venture into other niche premium bottled water markets targeting children, pregnant women, and elderly consumers. Tianmei plans to increase its R&D, marketing and promotional commitment for its existing and new products at the contracted stores level in order to boost the revenue of Tianmei branded products beyond 50% of overall sales revenue.
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About Tianmei Beverage Group Corporation Limited
Tianmei Beverage Group Corporation Limited (ASX:TB8) provides promotional services to producers of FMCG goods as well as its own water products in the Guangdong province in China. Guangdong province is one of China's most developed provinces with a gross domestic product of US$1.1 trillion in 2014 and has as its capital, Guangzhou city, which is China's third largest city with a population of approximately 13 million people.
Tianmei have contracts with over 940 terminal supermarkets and convenience stores in Guangdong. Through this network of stores, the Company promotes fast moving consumer goods, including food, beverage and general grocery products for over 65 FMCG suppliers.
The Company's water products business focuses on the sale of Tianmei-branded water products, including bottled water, infant water and water dispensers through a network of over 500 retail outlets. The Company have a number of patents approved and pending surrounding it's water products and production equipment.
Tianmei Beverage Group Corporation Limited